The press release and media reports don't exactly go into details about how the free Opera is a good thing for Opera Software ASA. And it is.
To learn more about why we actually think we will make a lot more money from the desktop by doing this, read Opera Software ASA's announcement on the Oslo Stock Exchange.
Basically, desktop revenues were about a third of our total revenues, and we have now given up on some desktop revenue in the long term, which we will make up by seeing more and more people starting to use Opera and related services. It seems clear from the great success that the free license giveaway a while ago that we will quickly see a lot more Opera users all over the world, so any losses we may take right now as a result of lost sales and advertising revenue will soon be made up for.
With this, yet another barrier is broken down, and we are already working hard on addressing other issues that may prevent people from using Opera. In his blog, Olli gives a few examples, such as the well known problem with iframes always appearing on top of other elements, rich text editing for Web pages, which is used by a lot of content management systems and webmail providers, and so on.
If it looks like we haven't been doing much lately it's because we've been working on "Merlin" behind the scenes. There's always something going on here at Opera Software ASA, and making Opera free opens new opportunities for growth and further success.
Opera has been for ten years, and we intend to stick around for many more. Opera for desktop is still very important to us, and you will all find out in the near future just how committed we are to continue delivering the best desktop browser.
And no, we haven't forgotten about the e-mail client either 🙂