The Open Screen Project isn't new, but it seems to be part of a pattern of doublespeak from Adobe. I understand why Adobe wants everyone to use Flash, but at least they could be honest about what Flash actually is, and what it is they are promoting.
Do they really think people are this stupid?
Open Web standards are already here, and don't rely on closed, proprietary formats (even if those formats are promised to be open some time in the future). If Adobe was really trying to open up, they would have promoted open Web standards instead.
If only Adobe would stop referring to proprietary, closed, inaccessible and insecure technologies as "open"…