According to the WSJ, Chrome is growing quickly, and could threaten Firefox for the #2 spot. In fact, they are claiming that Firefox is stalling. And why?
The stall has prompted suggestions that Chrome and other browsers are outpacing Firefox in innovation.
I'm surprised that a business publication like the WSJ can't see perhaps one of the most obvious reasons for what's happening: Google's monopoly in online advertising.
A major part of Firefox's success was that it was promoted aggressively through Google's online advertising channels. Google even paid you up to $1 for every Firefox installation you could generate from your website. Now Google has turned its attention from Firefox to Chrome, and lo and behold, Chrome is the one speeding up the charts.
Is it wrong of Google to do this, then? Of course not. And you can't ban Google from advertising its own products just because the company has an online advertising monopoly. It also helps that both Firefox and Chrome are good browsers, so they aren't relying on Google's monopoly alone for their growth.
And if you are wondering where Opera is in all of this, I'm happy to report that the user base keeps growing. We recently announced that there are more than 120 million Opera users, up from 100+ million a couple of months ago.
So it is possible to grow without relying on a monopoly. It's just that having a monopoly behind you helps greatly 😉