According to IntoMobile, a group of European mobile operators have concluded that iOS, Android and other such operating system are "trojan horse" that are stealing away the operator's direct relationship with their customers, and therefore vast revenues.
They are apparently planning to meet in early October to discuss the problem. …
One of their proposed solutions is to build a new operating system, but the vast majority of phones sold today are feature phones, not smartphones. Would their new OS be able to scale and run on anything from lower-end feature phones to advanced smarthones?
Operators will in all likelyhood be "stuck" with multiple operating systems in the foreseeable future, so creating their own is only going to cause more fragmentation, if anything.
The keys here seem to be cross-platform and cross-device applications and services. Right now, you get either Apple's applications and services, or Google's. But what if you could build apps and services that worked across just about all platforms?
Well, you can. And the technologies to do this are known as "web technologies". These web technologies can be used to deploy applications and services on a wide range of devices and platforms, including low-end ones. Using Opera Mini Widgets, you can even reach some of the most primitive phones on the market with applications and services. As a matter of fact, operators worldwide have already come together to form the Wholesale Applications Community (WAC). I think this is a much better approach than a completely new operating system.
And it just so happens that Opera has services and solutions that cover the entire spectrum of the market, from low-end phones to the latest and greatest smartphones. Those services and solutions use open web standards, which means lower development costs, better cross-platform compatibility, and shorter time to market. We've even got AdMarvel to generate revenue.
A new operating system is probably not the solution if operators want to maintain their position. The key here is to be able to deploy the same applications and services across any platform.