Opera Software just received the Norwegian PR award "Gullkornet" for the Opera Mini launch on the iPhone earlier this year. …
The jury had this to say:
In this year's product profiling we find a typical David vs. Goliath-case, where a small player succeeds in exerting pressure the big one – something a lot of people thought to be impossible. This is a well-integrated campaign, where the activities are coordinated towards the same, large objective.
The winner of the product profiling of the year can show impressive and measurable results.
We are talking about a successful, Norwegian project on an international arena. Clever and creative thinking – very good visibility – and even with a big budget, it's not that much considering the major markets that were to be affected.
It's nice to receive some recognition at home, and the fact is that the coverage of the release of Opera Mini on the iPhone was amazing. The YouTube video got nearly one million views, and that was before the actual launch!
I still can't believe this. And people kept using it too, our numbers show. Luckily, our experience with proxy browsers allowed us to keep the servers running nicely.
Since we don't have the vast resources (or unlimited advertising opportunities) of the likes of Google, we have to be clever about the way we do things. And while we do regular ads, we also do things that may not be as obvious, but which still is advertising such as videos about potatoes, or creating hype around products (like Opera Mini for the iPhone).
So if you thought we weren't doing a lot of marketing or advertising, you either didn't see it, or you saw it but didn't realize what you were looking at.